Who Can Save Us?

arctic monkeys

Flicking through recent releases of music does not spark a surge of excitement through the brain. Indie music seems to have hit a wall at the moment. A wall built up of pop, rap and what the Americans laughing refer to as EDM (Electronic Dance Music) which as far as I can tell is the same as 90’s UK rave. Indie music is currently an afterthought in the mind of radio stations and reviewers in search of the next big thing equivalent to the hype of Oasis, Arctic Monkeys or anything that Pete Doherty touches. We are currently being bombarded by average bands with average songs and average haircuts trying to be something they are not.

But it’s not these bands’ fault that they are being thrust into the limelight as the new messiahs. It’s the fault of the record companies, magazines and the general public who are craving raw, new and in your face talent. A talent that matches the likes of a young Noel Gallagher stating that Oasis were the best band in the world after only releasing a handful of songs. It was this brash behaviour that sparked a cultural change in the 90’s and a rivalry with Blur that divided the country. But where is this generation’s soul kept? In the palm of Simon Cowell some believe. But let’s not get into that.

Recently the band which came closest to this was Arctic Monkeys. Their 2006 platinum album ‘Whatever People Say I Am, That’s What I’m Not‘ sent out a huge statement to society about the current state of things. They discussed nightclubs, fighting and drinking. Observing the culture at the time and not quite influencing it but it was still a breath of fresh air. A surge of great music had been coming though with bands from across the pond such as The Killers, The Strokes and The Hives. But these Sheffield born lads were ours much like The Beatles and The Rolling Stones were in the 60’s. We’re proud of them going from strength to strength but there is a cry out now for something fresh. A band to go against the grain and be as good as they say they are.

This practice of hyping up a new band to the point where they cannot fulfil such hype has been growing for the past decade. A magazine would announce that “The new Oasis” or “The new Beatles” had been discovered and the British public would be disappointed. Many good (not great) bands have fallen prey to this publicity. Bands such as Yuck, Viva Brother and Tribes have been subjected to this after releasing one EP.

Now I’m not saying that guitar music is dead because it’s not. It’s just taken a backseat to newer and less established genres such as rap. However, where is the next great band going to come from? Don’t hold your breath.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>