Why We Love Video Teasers – Especially This One

kighteaser

Album teasers became a trend last year with the likes of The Killers and Green Day casually dropping trailers as if they were making movies, not music. The clips gave visual clues to the albums’ atmospheres, as well as offering snippets of sound. Now, it’s not just full lengths that are getting the video treatment. Singles are also getting teased with clips other than full-blown music videos, and you don’t have to be a pop superstar or one of the world’s biggest bands to warrant an extra promo reel. Everyone is getting on the act – but it’s a good thing.

Press releases can be dull and formulaic (trust us on this one), and no matter how much glitter bloggers try to sprinkle on “Single Out Soon”, the story never really shines – but it does when there’s a video. “Oh look, there’s something moving and musical”, readers coo (or at least we imagine they do). It may be depressing news for linguaphiles but most people prefer to press play than read some self-described tastemaker waffle on about why you should be excited about a future release.

So, if you’ve made it this far, well done. Now, rest your pretty little head and watch our new favourite video teaser below. The snippet samples ‘Peace‘, the title track from Kids In Glass Houses‘ upcoming third album . Enjoy!

Amy Jo McLellan
Amy Jo McLellan is the editor of Alt Scribe. She started writing about music in 2010 and has been dancing about architecture ever since. She became a featured blogger for Buzznet after winning their 2011 ‘Summer of Buzz’ talent search. Amy knows far too much about her favourite bands and describes herself as a “professional fangirl”. CURRENTLY LISTENING TO: Kids In Glass Houses, Dawes. SPECIALIST SUBJECT: The rise and fall of 'Emo' 2006 - Now.

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